Join us in congratulating assistant professor of marketing Dr. Jamie Grigsby on her feature story in the 2024 issue of Mind’s Eye magazine. She researches how and why consumers experience narrative transportation (being completely absorbed in a story) through single-image ads depicting movement. Congratulations Dr. Grigsby The full story is now available online. … [Read more...] about Dr. Jamie Grigsby featured in the latest edition of Mind’s Eye
A group of Missouri State University students have once again demonstrated their business leadership skills at the Future Business Leaders of America’s (FBLA) State Leadership Conference (SLC). The event took place April 6 in Columbia, Missouri. FBLA, known as the largest business career and technical student organization globally, provides invaluable opportunities … [Read more...] about Students excel at FBLA State Leadership Conference
In recognition of her service, professional development and leadership, Missouri State University senior Katie Lenhardt, a member of the Delta Sigma Pi business fraternity, received the 2024 Collegian of the Year (for the Gateway region). Lenhardt is pursuing a bachelor’s degree in marketing research at MSU. Reflecting the values of the fraternity The Regional … [Read more...] about Exemplifying excellence
Missouri State University’s marketing department has once again demonstrated its commitment to providing quality education online. It earned a no. 15 ranking for the nation’s best online bachelor’s in logistics, supply chain and operations management in 2024, as determined by SupplyChainGuide.org. About the program The online bachelor of science in supply chain, … [Read more...] about Nationwide excellence in logistics
For the past 12 years, the Northeast Intercollegiate Sales Competition (NISC) has helped students learn the real deal of sales. It offers budding sales professionals the opportunity to connect with top-tier employers across the nation. It also includes various challenges, skill building sessions and more. The NISC 2023 took place at Bryant University from Nov. 10-11. … [Read more...] about Engaging in the sales profession