Position: Marketing and Communications Associate
Salary: Hourly Wage
Schedule: Monday-Friday, schedule to be determined with the Executive Director, some degree of flexibility with hours/days (approximately 20 hours per week); some weekends required
Mission Statement: Springfield Ballet, Inc. is a not-for-profit organization dedicated to advancing the art of ballet through premier education, performance, outreach and collaboration.
Core Values: Commitment, Professionalism, Knowledge, Respect, Excellence, Confidence, Discipline
Job Summary: Reporting directly to the Executive Director, the Marketing and Communications Associate provides necessary marketing and media support for all school, production, development, and administrative activities of Springfield Ballet, Inc., and serves as a contact for all Springfield Ballet customers.
Experience: Experience in working on marketing campaigns and creating promotional materials preferred but not required. Some clerical experience, customer service and/or fundraising experience desirable. Graphic design experience desired.
Education: Some college and arts background necessary. Preferably working on a degree in marketing or public relations.
Technical Skills: Knowledge of Microsoft Office programs including Word, Excel, Outlook and Publisher. Working knowledge of media production including video editing. Knowledge of Adobe Photoshop and preferably Adobe Illustrator. Ability to operate and maintain a personal computer and telephone system. Ability to learn and operate Danceworks software. Ability to learn and operate basic functions of QuickBooks software.
Work Environment: Must be willing and able to adapt to change in a dynamic work environment with moderate noise level. Must demonstrate pleasant demeanor when working with varied constituencies and personalities, including working as a part of a team-oriented work environment. Individual should be creative, outgoing, self-motivated, organized, and pay attention to detail. Strong time-management and communication skills required. Must be able to manage multiple projects simultaneously. Individual should be able to suggest marketing and public relations strategies to grow and build audiences for events and productions.
Specific Job Duties/Expectations:
- Adhere to mission, vision, and values of Springfield Ballet. Adhere to all policies and procedures for Springfield Ballet as set forth by Springfield Ballet’s Board of Directors (SBBOD).
- Manage office projects as assigned.
- Participate in school registration each semester. Accept new enrollments, enter data in Danceworks software.
- Manage customer database(s).
- Serve as a contact for parents/customers and as liaison between staff and customers as necessary.
- Secure new program sponsorships and in-kind donations for special events by cold calling area businesses and following up as necessary.
- Create and disseminate monthly e-newsletter in Constant Contact. Work with staff to develop and edit content.
- Maintain event calendar, community event calendars and website content. Ensure all information is up-to-date and accurate.
- Create promotional materials as assigned for creative projects including but not limited to: productions, special events and Springfield Ballet School.
- Develop and maintain all social media projects to help grow and continue to develop Springfield Ballet’s audiences for events and grow registration for Springfield Ballet’s school.
- Develop video and other media materials for marketing campaigns and for grant materials.
- Other duties as necessary and/or as assigned.
OTHER PHYSICAL AND/OR SPECIAL REQUIREMENTS:
- Working on computer for long periods of time.
- Sitting for long periods of time.
- Some car travel required (to events, to run errands, etc.).
- Must be able to lift up to 50lbs when moving boxes and supplies for special events.
A job description does not list the entire job duties a supervisor or manager may occasionally ask an employee to perform. An employee’s evaluation is based, in part, upon their performance of tasks listed and other duties that may be assigned. Management reserves the right to revise the job description from time to time. This job description is not a contract of employment, and either the employee or the employer may terminate the job at any time for any reason. Individual will be required to perform the essential functions of this position, with or without reasonable accommodation.