Dr. Gawon Yun presented “Does Location Really Matter? Reshoring in the Context of Medical Device and Pharmaceutical Manufacturing” in the Marketing Department Research Workshop VI. Does Location Really Matter? Reshoring in the Context of Medical Device and Pharmaceutical Manufacturing Abstract: Firms have increasingly offshored manufacturing to foreign countries in the past … [Read more...] about Congratulating Marketing Department Professor, Dr. Gawon Yun, on her research presentation “Does Location Really Matter?
Senior Marketing Instructor, Courtney T. Pham has recently been published on the Journal of Strategy and Management! According to Cabell’s International, the acceptance rate of this journal is 10-11% admittance. Her research titled "Motives for corporate philanthropy and charitable causes supported" examines how the inferred motives for corporate philanthropy relate to the … [Read more...] about Congratulating Senior Marketing Instructor, Courtney T. Pham, on her latest published research
Dr. Rebecca Rast of the Missouri State Department of Marketing gets published for her newest research titled "Franchising as a Path to Self-Employment for Women and Minorities in Retailing" in the Advances in Business Research journal! Keywords: franchise, women, minorities, labor discrimination, entrepreneurship, self-employment AbstractFranchise-based retailing plays a … [Read more...] about Congratulating Marketing Department Professor, Dr. Rebecca Rast, on her newly published research
Jamie L. Grigsby, PhD is an Assistant Professor of Marketing and Ad Club Advisor at Missouri State University. Dr. Grigsby teaches Creative Advertising, Consumer Behavior and Digital and Social Media Marketing. Aside from those duties, she also conducts research in advertising and psychology (i.e., how people process, interpret, and remember advertising). Consequently, Dr. … [Read more...] about Faculty Research- Dr. Jamie Grigsby, Assistant Professor of Marketing: recognized for two published articles on Native Advertising
“Giving Over Selling: Advertising for Social Enterprise” On Friday, October 15, Dr. Josh Coleman hosted a marketing workshop in which he shared critical research findings on the in-congruency between opposing advertising messages i.e., messages that portray selling (promotion-focused) cues versus messages that portray giving (donation-focused) cues. Dr. Coleman uses … [Read more...] about MKT Professor Dr. Josh Coleman Presents Fascinating Research on Advertising for the Social Enterprise