As the spring 2020 semester comes to a close, several faculty members in the Marketing Department were recognized for their accomplishments and contributions to Missouri State University and the College of Business. We would like to take a moment to recognize these faculty for their accomplishments and achievements. Dr. Allen Schaefer received the 30 Years of Service Award … [Read more...] about Marketing Department faculty are recognized by Missouri State for their accomplishments
Missouri State Marketing faculty Dr. Christina Simmers and Dr. Ron Clark published a cross-cultural study that examines several issues related to the use of celebrity endorsers. The study reviews cross-national differences between the US and China in the ability of celebrities to endorse multiple products based on a combination of source characteristics (such as expertise, … [Read more...] about New research: Cross-cultural study on the use of celebrity endorsers