We are dedicating this week's #FacultyFriday to Dr. Jamie Grigsby! Over the past summer, she's published her research in the Journal of Advertising, the Journal of Consumer Behaviour, and with the help of Marketing Professor, Dr. Jenifer Skiba, the Journal of Interactive Advertising. Congratulations, Dr. Grigsby. You may find the articles, along with their respective … [Read more...] about “A Picture’s Worth a Thousand Words” Marketing Professor, Dr. Jamie Grigsby, Conducts Cutting-Edge Research on Advertising and Consumer Behavior
The MSU Foundation Donor Relations study was conducted by Dr. Josh Coleman and the following student candidates: Garrett Greenfield and Zack Faulkner. The purpose of the survey was to provide insights about Missouri State Foundation donors and their: Perceptions of the Foundation and its conduct, Motivations for donating to the Foundation, and Recommendations for the … [Read more...] about Associate Professor of Marketing, Dr. Josh Coleman, leads MSU Foundation Survey
Dr. Gawon Yun presented “Does Location Really Matter? Reshoring in the Context of Medical Device and Pharmaceutical Manufacturing” in the Marketing Department Research Workshop VI. Does Location Really Matter? Reshoring in the Context of Medical Device and Pharmaceutical Manufacturing Abstract: Firms have increasingly offshored manufacturing to foreign countries in the past … [Read more...] about Congratulating Marketing Department Professor, Dr. Gawon Yun, on her research presentation “Does Location Really Matter?
Senior Marketing Instructor, Courtney T. Pham has recently been published on the Journal of Strategy and Management! According to Cabell’s International, the acceptance rate of this journal is 10-11% admittance. Her research titled "Motives for corporate philanthropy and charitable causes supported" examines how the inferred motives for corporate philanthropy relate to the … [Read more...] about Congratulating Senior Marketing Instructor, Courtney T. Pham, on her latest published research
Dr. Rebecca Rast of the Missouri State Department of Marketing gets published for her newest research titled "Franchising as a Path to Self-Employment for Women and Minorities in Retailing" in the Advances in Business Research journal! Keywords: franchise, women, minorities, labor discrimination, entrepreneurship, self-employment AbstractFranchise-based retailing plays a … [Read more...] about Congratulating Marketing Department Professor, Dr. Rebecca Rast, on her newly published research