Dr. Wesley Friske, an Associate Professor in the Marketing Department, has made significant contributions to the fields of innovation and macromarketing. Let's take a closer look at his impactful research and its implications in these two diverse fields. 1. Innovation: Dr. Friske's research investigates why organizations adopt entrepreneurial approaches to innovation and … [Read more...] about Exploring Innovation and Macromarketing: Dr. Wesley Friske’s Research Journey
Written by: Noe Moreno November 27th, 2023 On Friday, November 10th, 2023, the Missouri State Marketing Department, hosted a research panel and workshop to assist Nixa High School AP Research students; by answering their questions and providing insights as the high school students work on developing their AP research projects. Listed below are the faculty and staff that … [Read more...] about MSU Marketing Department hosted a Research Panel and Workshop for Nixa High School AP Students
Co-written with Noe Moreno Valentina Hurtado Uribe, a graduate assistant for the Marketing Department, and Joseph R. Reed, a former Marketing Department graduate in Supply Chain Management, recently received a Distinguished Research Award by the Institute for Global Business Research, (IGBR). Valentina and Joseph presented their research, “Emerging Future of Trucking … [Read more...] about Marketing Department GA Valentina Hurtado Uribe & Recent Graduate Joseph R. Reed – Receive a Distinguished Research Award!
Written By: Noe Moreno Marketing Department GA: Khalid Kalbiyev, Awarded Distinguished Research Award Khalid Kalbiyev, a graduate assistant for the Marketing Department, was recently awarded a Distinguished Research Award by the Institute for Global Business Research, (IGBR), on April 20th, 2023. On Friday, April 21st, 2023, Khalid presented his research, … [Read more...] about Marketing Department GA: Khalid Kalbiyev – Distinguished Research Award!
Written by: Noe Moreno, February 13th, 2023 Dr. Skiba has recently been accepted for publication in the Journal of Marketing Research (JMR)! Dr. Skiba, an Assistant Professor in the Marketing Department, has recently had her article, “Impact of Buying Groups on Buyer-Supplier Relationships: Group-Dyad Interactions in Business-to-Business Markets,” published online, January … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Jenifer Skiba, on Acceptance for her Publication!