Dr. Gawon Yun, an Assistant Professor of Logistics and Supply Chain Management at the Marketing Department of Missouri State University, has had a prolific 2024 with the publication of four peer-reviewed journal articles. Her diverse body of work underscores her expertise in economic, environmental, and social sustainability within operations and supply chain contexts. Dr. … [Read more...] about Spotlight on Dr. Gawon Yun’s 2024 Research Contributions in Logistics and Supply Chain Management
The Missouri State University Marketing Department is thrilled to highlight the remarkable achievements of three talented students from the MKT 796 – Independent Study in Marketing class. Their recent research presentations and awards at two different marketing conferences underscore their hard work and the guidance provided by Dr. Ismet Anitsal, Head of the Marketing … [Read more...] about Missouri State Marketing Department Celebrates Student Achievements in Research and Recognition
This past weekend, the Missouri State University campus and the Springfield community came together for a day filled with excitement, camaraderie, and most importantly, hope. The 11th annual MSU Hope on Wheels Car Show, organized by the Missouri State University American Marketing Association (AMA) in partnership with Convoy of Hope, was a resounding success, leaving a lasting … [Read more...] about MSU AMA Ignites Hope: Recap of the 11th Annual MSU Hope on Wheels Car Show
Embarking on a journey of discovery and learning, students at Missouri State University's Supply Chain Management program had the extraordinary opportunity to participate in David Hammons' Study Abroad program. Led by David Hammons, Senior Instructor of Supply Chain Management, this immersive experience took students on a captivating exploration of global trade practices and … [Read more...] about Exploring Global Trade and Culture: The David Hammons Study Abroad Experience
Dr. Wesley Friske, an Associate Professor in the Marketing Department, has made significant contributions to the fields of innovation and macromarketing. Let's take a closer look at his impactful research and its implications in these two diverse fields. 1. Innovation: Dr. Friske's research investigates why organizations adopt entrepreneurial approaches to innovation and … [Read more...] about Exploring Innovation and Macromarketing: Dr. Wesley Friske’s Research Journey