Dr. Wesley Friske, an Associate Professor in the Marketing Department, has made significant contributions to the fields of innovation and macromarketing. Let’s take a closer look at his impactful research and its implications in these two diverse fields.

1. Innovation:
Dr. Friske’s research investigates why organizations adopt entrepreneurial approaches to innovation and analyzes their consequences. His work, published in renowned journals like Research-Technology Management and Journal of Business Research, provides valuable insights for businesses navigating the innovation landscape.

2. Macromarketing:
In macromarketing, Dr. Friske explores how societal factors influence marketing practices and vice versa. His research on sustainability-related marketing communications, featured in prestigious journals like Journal of the Academy of Marketing Science, sheds light on organizational reputation and financial variables.

With over 1,000 citations, Dr. Friske’s publications have received high praise, earning ‘A’ and ‘A*’ rankings according to the Australian Business Deans Council (ABDC) Journal Quality list. His work exemplifies excellence and significant contributions to the field of marketing. Dr. Friske’s interdisciplinary approach continues to drive groundbreaking research, with several journal articles in press as of 2024. By collaborating across disciplines, he aims to address pressing issues in marketing with rigor and innovation.

Dr. Wesley Friske’s research journey underscores the importance of innovation and macromarketing in shaping our understanding of marketing practices and their societal impact. His work serves as a beacon of inspiration for scholars and practitioners alike.

For more information about Dr. Friske’s research activity, please visit his Google Scholar page or go to his personal website.