Missouri State has launched a brand partnership with GIPHY, a search engine that allows people to search for and share GIFs on the internet.

What are GIFs?

GIFs are animated images that loop endlessly. From a technical side, they are an image file type that stands for Graphics Interchange Format. They’re a great way to engage audiences on social media with an engaging visual component.

Why Missouri State uses GIFs

This is part of an effort to make MSU-branded assets readily available to the campus community (and the world). GIPHY provides a search engine that allows people to find GIFs featuring Missouri State campus activities, Boomer Bear and President Clif Smart.

How to access MSU GIFs

• Go to the Missouri State GIPHY page or download the GIPHY app on the App Store or Google Play
• Select the GIF you’d like to share
• Tap or click the “Share” tab
• Select the social media site you’d like to use

Alternatively, GIPHY is integrated with Twitter‘s GIF search engine, which is available on the Twitter app on mobile devices.

• Select compose a new tweet
• Tap the GIF button
• Type “missouristate” in the search box
• Select the GIF you’d like to share
• Compose and send your tweet