The marketing and communications division has registered for the HighEdWeb Analytics and AI conference on April 30. We are offering the AI portion conference free of charge to other university staff and faculty who work in these areas.

The AI portion of the conference will be streamed in the Meyer Alumni Center, Room 505. Parking is available in the garage attached to the Meyer Alumni building.  

No registration is required.

Schedule

9-10:45 a.m.

• Welcome and keynote

10-10:45 a.m.

• Leveraging AI in Website Redesign 

11:30 a.m.-12:15 p.m. 

• ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration  

 12:30-1:15 p.m.

• Lightening Talks
  • Community Visualizations for Looker Studio 
  • From Binge-watching to degree searching: innovating college recruitment with ChatGPT 
  • Beyond keywords: AI Powered Tools to Propel Your SEO into the Future 
  • Botched Chat: A Comedic Tale of AI Misadventures 
  • Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity 

1:30-2:15 p.m.

• Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches

2:45-3:30 p.m.

• Unlocking Higher-Ed web development team capabilities with AI  

3:45-4:30 p.m.

• Designing content workflows for your generative AI assistant 

Review the full schedule with session descriptions.