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Brand Updates

Inspiration: Student Government Association’s post on Twitter

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In this series of posts we discuss creative examples of branding within the university. We do this to inspire you in your own innovative branding efforts.

Who caught our attention

Student Government Association’s tweet highlighting Chief Commissioner of Sustainability Chris Klenke and the SGA Instagram account.

Why it captures the brand

SGA incorporates recommendations for social media platforms.

Visual identity

SGA follows social media several guidelines for a clear, timely, effective message.

  • SGA uses key principles of effective social media posts. It is best to, of course, to post material appropriate for the audience; i.e., don’t post anything you wouldn’t want your mother to see. Organizations should still showcase personality, which SGA does, by promoting a member of the organization. It also incorporates photos, which helps posts stand out.
  • It follows brand recommendations for voice. The tone of the message conveys an organization whose members are earnest, inspiring, and direct.
  • It follows Twitter guidelines by giving its audience relevant information in a timely fashion. SGA had just updated its Instagram account and provided an update on its Twitter.  This is also mobile-friendly content, which is generally helpful since most people access Twitter on mobile devices. Users also often access Instagram on the same device.
  • It provides an actionable step and increases brand awareness. The audience spends time on one platform, then visits a second one. This increases visibility and opportunities for engagement.
  • It uses Trade Gothic font, which is recommended for bold, short messages.

How it meets SGA’s goals

SGA highlights individual members of the organization, which helps provide a face for the organization. It also demonstrates its sustainability component.