Here’s the perfect New Year’s resolution: Serve your Missouri State audiences better than ever. We can show you how in just one week.
The division of marketing and communications will present the first MarCom Training Week Feb. 3-7, 2020, at Plaster Student Union 308. All sessions are free. Registration is required on My Learning Connection via My Missouri State.
The schedule
Feb. 3
How to sound like Missouri State, 9-10 a.m.
- How to write about Missouri State within brand.
- Assistance available within the brand website.
- What style to use when writing for the university.
- Best practices for readability.
How to look like Missouri State, 10:15-11:15 a.m.
- Brand visual guidelines.
- What brand resources are available.
- How to use university logos and branding elements.
- Best practices for designing within the brand.
Feb. 4
Making your statement with video, 2:30-4:30 p.m.
- The goals of using video.
- How to plan your video shoot.
- What techniques you can use to improve your video quality.
- How and when to live-stream.
- Resources to help you shoot, edit and release your videos.
Feb. 5
Making your statement with social media, 9-11 a.m.
- Choosing and creating a profile.
- Discovering what content works best on each platform.
- Branding your department or college across channels.
- Delivering good customer service.
- Effective tools.
5 blogging tips for beginners, 1-2 p.m.
- Getting started (creating a blog, adding users and roles).
- What to post on your blog (news, profiles/features, events).
- Visuals (photos, video).
- Text (readability, headings, linking).
- Sharing and promoting your blog (social media, email, analytics).
Feb. 6
Publicizing your event with calendars and social media, 9-10 a.m.
- Best practices for using Missouri State’s online calendar.
- Keys to sharing events on social media.
- Where to find other community calendar resources.
How to be a Web Press star, 10:15-11:45 a.m.
- Which Web Press content groups to use.
- Making your website usable and accessible for all.
- How to create an action-oriented website.
Making your statement with photography, 1-2 p.m.
- How to best utilize the office of visual media and make your photo request productive.
- Ways to use your own camera or cell phone to get great photos.
- How to work with people, lighting, handling releases and setting the stage for a beautiful image.
Feb. 7
Making your statement with media relations, 1-3 p.m.
- Ways to prepare and practice for media interviews.
- Why a strong appearance in a newspaper or on TV reflects well on you, your department and the university.
