Andrea Mostyn, Author at Brand Updates

Brand Updates

You’re invited to the HighEdWeb Analytics and AI Conference on April 30

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The marketing and communications division has registered for the HighEdWeb Analytics and AI conference on April 30. We are offering the AI portion conference free of charge to other university staff and faculty who work in these areas.

The AI portion of the conference will be streamed in the Meyer Alumni Center, Room 505. Parking is available in the garage attached to the Meyer Alumni building.  

No registration is required.

Schedule

9-10:45 a.m.

  • Welcome and keynote

10-10:45 a.m.

  • Leveraging AI in Website Redesign 

11:30 a.m.-12:15 p.m. 

  • ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration  

 12:30-1:15 p.m.

  • Lightening Talks
    • Community Visualizations for Looker Studio 
    • From Binge-watching to degree searching: innovating college recruitment with ChatGPT 
    • Beyond keywords: AI Powered Tools to Propel Your SEO into the Future 
    • Botched Chat: A Comedic Tale of AI Misadventures 
    • Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity 

1:30-2:15 p.m.

  • Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches

2:45-3:30 p.m.

  • Unlocking Higher-Ed web development team capabilities with AI  

3:45-4:30 p.m.

  • Designing content workflows for your generative AI assistant 

Review the full schedule with session descriptions.

Missouri State hiring director of web strategy and development

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Missouri State University is hiring a director of web strategy and development.

The web director is part of the leadership team for the Marketing and Communication division. He/she will:

  • Provide system-wide leadership in planning, optimizing, and directing the design, functionality, and security of the university’s website.
  • Oversee the coordinated development, communication, and implementation of web projects, policies, and procedures and accessibility of the university’s website.
  • Ensure the website is optimized for student recruitment.
  • Ensure analytics and web page destinations are in place to measure organic and paid marketing efforts.
  • Offer guidance and training to content editors.
  • Collaborate with various units and groups to audit website performance, provide guidance and offer consulting services.

Learn more and apply

Benefits

Missouri State offers competitive benefits, including generous paid leave.

Benefits include:

  • Four weeks of vacation annually.
  • 12 days of sick leave annually.
  • Generous staff holidays.
  • Health and dental insurance.
  • Retirement through the Missouri State Employees’ Retirement System.
  • Credit and noncredit fee waivers.

Inquiries can be sent to AndreaMostyn@MissouriState.edu.

Associated Press updates style guide

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Missouri State University follows the Associated Press Stylebook for guidance on writing for print or electronic publication. AP Style recently added several new entries and updated some sections.

Missouri State has a limited membership to the online AP Stylebook. More information on each of these entries is available in the online guide. If you create content for the university, contact Andrea Mostyn to request access.

A local style guide with exceptions and entries specific to the university is available on the Brand website.

Updates and additions

Lists, bulleted lists

Introduce lists with a short phrase or sentence, followed by a colon.

Capitalize the first word in each bullet.

Use periods at the end of each line, whether or not it’s a full sentence.

Use parallel construction for each item in a list:

  • Start with the same part of speech.
  • Use the same voice (active or passive).
  • Use the same verb tense.
  • Use the same sentence type (statement, question or exclamation).

Numerals

In most cases, a sentence cannot start with a number. The main exception is that a sentence can start with a year (2018).

A new exception was added. Sentences may start with a number-and-letter combination such as 3D.

Survivor, victim

AP recommends using these terms with care because they can be imprecise and politically and legally charged.

Survivor is usually used for someone who has lived through injury or disease or for someone who escaped potential injury. It is also sometimes used to refer to someone who lived through trauma.

Victim can mean someone who is killed, injured or mistreated. Using the word “victim” can be confusing because it could mean the person died or suffered injury.

Be precise when using these terms.

Subscribe to keep up-to-date on new brand assets

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Missouri StateThe Missouri State Brand website is your go-to location for information about how to incorporate the brand into your stories, text and imagery.

Visit brand website

Updates

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Chairs with Bear logoAssets available

On this website you can find:

  • Information about how to write within the brand framework
  • Style guides
  • Guidelines for how to visually represent the brand
  • Logos, fonts and images
  • Email signatures and PowerPoint templates
  • Social media tips
  • And much more

Take advantage of all the resources available to help you bring the Missouri State University brand to life.