Tyler Baldwin was destined to become a Bear. The Springfield, Missouri, native grew up attending Missouri State University sporting events with his parents, who are both MSU alumni. “We went to Bears basketball games, Lady Bears games with Jackie Stiles and football games,” Baldwin said. “I think it instilled a lot of Missouri State pride.” Baldwin is the executive … [Read more...] about Doing his part in the happy business
By: Ben Goss Marketing is more challenging than ever, yet also more necessary than ever. Finding effective, efficient ways to reach consumers can seem difficult, particularly for smaller businesses, but one outstanding marketing option seldom considered is sponsorship of entertainment and sport properties. How do they work? Brands achieve successful cooperative … [Read more...] about Bears Business Brief: Sponsorships get marketing off the bench and into the game
Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight