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"Think Bigger and Bolder"

Doing his part in the happy business

October 11, 2022 by Meredith A. Gale

Tyler Baldwin in the Las Vegas Raiders locker room.

Tyler Baldwin was destined to become a Bear.  The Springfield, Missouri, native grew up attending Missouri State University sporting events with his parents, who are both MSU alumni.  “We went to Bears basketball games, Lady Bears games with Jackie Stiles and football games,” Baldwin said. “I think it instilled a lot of Missouri State pride.”  Baldwin is the executive … [Read more...] about Doing his part in the happy business

Filed Under: Uncategorized Tagged With: Alumni Spotlight, Ben Goss, COB Connection, Dr. Philip Rothschild, Entertainment Management

Bears Business Brief: Sponsorships get marketing off the bench and into the game

May 30, 2017 by Mary Grace Phillips

Dr. Ben Goss headshot

By: Ben Goss Marketing is more challenging than ever, yet also more necessary than ever. Finding effective, efficient ways to reach consumers can seem difficult, particularly for smaller businesses, but one outstanding marketing option seldom considered is sponsorship of entertainment and sport properties. How do they work? Brands achieve successful cooperative … [Read more...] about Bears Business Brief: Sponsorships get marketing off the bench and into the game

Filed Under: College of Business Tagged With: Ben Goss

Faculty and Staff Spotlight

September 6, 2016 by Melissa Price

Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight

Filed Under: College of Business Tagged With: Barry Cobb, Ben Goss, Carol Miller, Cedric Mbanga, Charles Hermans, Chen Yan, Chris Ellis, Christina Simmers, Christopher Slinkard, David Hammons, Jana Ault-Phillips, Jenifer Skiba, Jenny Limcher, Joshua Davis, Kang Kang Qi, Kathleen Larkin, Kim Stagner, Lin Da (Jackson) Li, Lori Peterson, Rayanna Anderson, Ron Coulter, Seth Cockrell, Stephen Mueller, Steve Parker

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