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College of Business News

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Bears Business Brief: How defective products affect sales force

August 21, 2017 by Mary Grace Phillips

Seth Cockrell Headshot

In 2014, General Motors lost $4.1 billion and was tied to the deaths of over 100 people (Isidore, 2015). The cause of this calamity was a faulty ignition switch designed by GM and installed in several of their cars. The ignition switch had a detent plunger that was too short, allowing the key in the ignition to easily turn from the on to the off position. Sometimes, the … [Read more...] about Bears Business Brief: How defective products affect sales force

Filed Under: College of Business, Marketing Tagged With: Seth Cockrell

Faculty and Staff Spotlight

January 26, 2017 by Melissa Price

Awards Dean’s Office Stephanie Bryant, College of Business Dean, was recognized on the Biz100 list published this fall by Biz417 magazine.  Biz 100 is a recognition and celebration of the most influential business leaders in southwest Missouri. Xiao’ou (Sean) Gong, China programs specialist, was recognized for 5 years of service to the University at the annual Staff … [Read more...] about Faculty and Staff Spotlight

Filed Under: College of Business, Faculty and Staff Spotlight Tagged With: Alex Hamwi, Alisa Trotter, Amir Behzadan, Barry Cobb, Carol Miller, Charles Hermans, Christina Simmers, Jackson Li, James Philpot, James Scott, Jason Speer, Jenifer Skiba, Michael Hammond, Nadine Jones, Rayanna Anderson, Seth Cockrell, Stephanie Bryant, Vickie Hicks, Wes Friske, Xiao'ou Gong

Faculty and Staff Spotlight

September 6, 2016 by Melissa Price

Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight

Filed Under: College of Business Tagged With: Barry Cobb, Ben Goss, Carol Miller, Cedric Mbanga, Charles Hermans, Chen Yan, Chris Ellis, Christina Simmers, Christopher Slinkard, David Hammons, Jana Ault-Phillips, Jenifer Skiba, Jenny Limcher, Joshua Davis, Kang Kang Qi, Kathleen Larkin, Kim Stagner, Lin Da (Jackson) Li, Lori Peterson, Rayanna Anderson, Ron Coulter, Seth Cockrell, Seth Hoelscher, Stephen Mueller, Steve Parker

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