Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight
Several academic advisors in our Business Advisement Center attended the annual Missouri Academic Advising Association (MACADA) conference held at the Lake of the Ozarks in September. Karmen Brewer, Bethany Laws, Brittany Lescano, & Kim Stagner won “Best of Conference” for their presentation, “Exploring Advising Territories: Using a Personal Touch Approach to Engage and … [Read more...] about Faculty and Staff Spotlight