Awards Dean’s Office Stephanie Bryant, College of Business Dean, was recognized on the Biz100 list published this fall by Biz417 magazine. Biz 100 is a recognition and celebration of the most influential business leaders in southwest Missouri. Xiao’ou (Sean) Gong, China programs specialist, was recognized for 5 years of service to the University at the annual Staff … [Read more...] about Faculty and Staff Spotlight
Research Ron Coulter, head of the Marketing Department, along with marketing faculty members Steve Parker, faculty emeritus, Christina Simmers, professor, and Chris Ellis, faculty emeritus, published “Segmenting Local Financial Service Markets: Balancing an Independent Image with the Need for More Business” in the Academy of Marketing Studies Journal. Alex Hamwi, associate … [Read more...] about Faculty and Staff Spotlight
A few years ago, if you weren’t on the web, you were behind the times. Today, if you’re not mobile, you’re potentially losing customers. But not every small business has the resources to develop their own mobile app, let alone an app that has location information about potential customers. Augmented reality has become quite a revelation among gamers and is drawing huge … [Read more...] about bears Business Brief: Mobile marketing and augmented reality