Written by: Noe Moreno On April 11th, 2024, College of Business Marketing Department Graduate Assistant Ahmed Amjad presented his research findings at the Institute for Global Business Research Spring 2024 Conference. Ahmed’s research paper, “Understanding Influencer Marketing and Power of Influencers: Key Insights on Challenges, Metrics, and Realities”, was co-authored with … [Read more...] about Ahmed Amjad – Marketing Department GA presents his research at the Institute for Global Business Research Spring 2024 Conference
Central Bank currently has the following positions open: Summer Marketing Intern Human Resources Assistant Several Part-Time Teller Positions These roles are perfect for college students who are looking to gain valuable experience in a professional setting while continuing their education. You can visit … [Read more...] about Exciting Career Opportunities for Students at Central Bank!
Embarking on a journey of discovery and learning, students at Missouri State University's Supply Chain Management program had the extraordinary opportunity to participate in David Hammons' Study Abroad program. Led by David Hammons, Senior Instructor of Supply Chain Management, this immersive experience took students on a captivating exploration of global trade practices and … [Read more...] about Exploring Global Trade and Culture: The David Hammons Study Abroad Experience
Dr. Wesley Friske, an Associate Professor in the Marketing Department, has made significant contributions to the fields of innovation and macromarketing. Let's take a closer look at his impactful research and its implications in these two diverse fields. 1. Innovation: Dr. Friske's research investigates why organizations adopt entrepreneurial approaches to innovation and … [Read more...] about Exploring Innovation and Macromarketing: Dr. Wesley Friske’s Research Journey
We're thrilled to extend our heartfelt congratulations to Katie Lenhardt, Senior Vice President for Delta Sigma Pi, for her remarkable achievement as the Regional Collegian of the Year! Katie's outstanding leadership and dedication have been recognized at the Delta Sigma Pi South Central LEAD Provincial Conference held in Texas. Katie, who is majoring is Marketing Research … [Read more...] about Celebrating Success: Katie Lenhardt Named Regional Collegian of the Year!