“Giving Over Selling: Advertising for Social Enterprise” On Friday, October 15, Dr. Josh Coleman hosted a marketing workshop in which he shared critical research findings on the in-congruency between opposing advertising messages i.e., messages that portray selling (promotion-focused) cues versus messages that portray giving (donation-focused) cues. Dr. Coleman uses … [Read more...] about MKT Professor Dr. Josh Coleman Presents Fascinating Research on Advertising for the Social Enterprise
“Take it at Face Value: Facial Expression Analysis vs. Self-report in Measuring Emotional Response” On Friday, September 10, Dr. Rebecca Rast hosted a marketing workshop in which she shared her dissertation (thesis) presenting critical research and findings on human emotion, facial expression analysis, measuring self-report and iMotion technology application in determining … [Read more...] about Dr. Rebecca Rast Shares Thesis on Facial Expression Analysis and Self-report Analysis for Latest MKT Research Workshop
Engaging with students and making them feel cared for has been a large part of our Faculty's mission at Missouri State University for some time now. However, with the global pandemic at hand and classes experiencing virtual changes, a disconnect may be natural. Missouri State Instructor, Carly Pierson, was compelled to speak on this growing issue with her presentation titled … [Read more...] about Instructor Carly Pierson Shares Tips on Staying Engaged with Students in Recent FCTL Showcase
Independent study courses give students an opportunity to explore topics that may be outside the box of regular programs. Marketing department graduate assistant Yousry ElDardiry took advantage of this opportunity to collaborate with marketing department head Dr. Ismet Anitsal and Dr. Meral Anitsal to learn more about the impact of service learning on community engagement. … [Read more...] about Engaging Education: Maximizing the effects of service-learning
As the spring 2020 semester comes to a close, several faculty members in the Marketing Department were recognized for their accomplishments and contributions to Missouri State University and the College of Business. We would like to take a moment to recognize these faculty for their accomplishments and achievements. Dr. Allen Schaefer received the 30 Years of Service Award … [Read more...] about Marketing Department faculty are recognized by Missouri State for their accomplishments