Brand Updates -

Brand Updates

Attend free Analytics and AI Summit

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Marketing and communications has purchased a registration for the Digital Collegium Analytics and AI Summit on April 29. We have a limited number of spaces for other campus members to attend.

Please email AndreaMostyn@MissouriState.edu if you’re interested in attending.

Schedule:

9 a.m.

Welcome and Keynote: Mastering and maintaining your CustomGPT — from built to brilliant (AI)

10 a.m.

Building an SEO Strategy in the Age of AI and LLMs: Implications for Higher Education (AI)

Unlocking ROI: How MSU Denver Transformed Data to Measure Marketing Impact (Analytics)

11:30 a.m.

AI-Augmented Creativity: Using AI to Enhance, Not Replace, Higher Ed Storytelling (AI)

12:30 p.m.

Posters

1:30 p.m.

Hot Takes from 180 Usability Tests: What Students Wish You Knew (Analytics)

2:45 p.m.

Navigating the AI Landscape: Crafting and Implementing a University-Wide AI Policy (AI)

Decoding the Enrollment Funnel: Using KPIs to Guide Marketing Decisions (Analytics)

3:45 p.m.

Using AI to assist making accessible content (AI)

Mapping the Prospective Student Journey: How to move past last-click marketing attribution (Analytics)

Filed Under: Uncategorized

Boost your skills in marketing and communications

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Whatever your role is on campus, recruiting and retaining students is at the forefront of Missouri State’s (and your) mission. It’s all about using effective marketing and communications strategies to reach those students (and their parents) where they are.

That’s why the division of marketing and communications is offering a series of free training sessions on campus that will explore best practices to improve your skills in design, social media, writing, videography and more.

Faculty, staff, graduate assistants and student workers are invited to MarCom Training Week, Sept. 17-19, 2024.

How to register

Registration is required in My Learning Connection at my.missouristate.edu.

  • Log into your My Missouri State.
  • Locate the Learning and Development card.
  • Click the My Learning Connection link.
  • Search for the appropriate session.
  • Sign up.

Event schedule

You can access details for each event on the university calendar.

Sept. 17

Taking it to the next level: Advanced video production and editing
9-11 a.m., Meyer Alumni Center 504

AI guidelines panel
1:30-2:30 p.m., Craig Hall 204

Sept. 18

Creating in MSU brand style: Photo, design and writing
9-10 a.m., Craig Hall 205

Master your social media strategy: best practices for the major platforms
10-11 a.m., Craig Hall 205

Sept. 19

Using blogs to engage your audience and drive enrollment
1:30-2:30 p.m., Craig Hall 204

Mastering media interviews (level 1)
2:30-4:30 p.m., Craig Hall 205

You’re invited to the HighEdWeb Analytics and AI Conference on April 30

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The marketing and communications division has registered for the HighEdWeb Analytics and AI conference on April 30. We are offering the AI portion conference free of charge to other university staff and faculty who work in these areas.

The AI portion of the conference will be streamed in the Meyer Alumni Center, Room 505. Parking is available in the garage attached to the Meyer Alumni building.  

No registration is required.

Schedule

9-10:45 a.m.

  • Welcome and keynote

10-10:45 a.m.

  • Leveraging AI in Website Redesign 

11:30 a.m.-12:15 p.m. 

  • ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration  

 12:30-1:15 p.m.

  • Lightening Talks
    • Community Visualizations for Looker Studio 
    • From Binge-watching to degree searching: innovating college recruitment with ChatGPT 
    • Beyond keywords: AI Powered Tools to Propel Your SEO into the Future 
    • Botched Chat: A Comedic Tale of AI Misadventures 
    • Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity 

1:30-2:15 p.m.

  • Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches

2:45-3:30 p.m.

  • Unlocking Higher-Ed web development team capabilities with AI  

3:45-4:30 p.m.

  • Designing content workflows for your generative AI assistant 

Review the full schedule with session descriptions.

Take advantage of HighEdWeb membership

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Missouri State University has an institutional membership to HighEdWeb. That means all faculty, staff and students are eligible for HighEdWeb membership — at no extra cost.

Know someone that would benefit? Have them join our institutional membership to gain access.

Membership benefits

Association membership has many benefits. You can log in to the Membership Community to access your perks:

You also have access to the public Link Journal, where we share articles and association updates.

About HighEdWeb

HighEdWeb provides educational materials and opportunities that develop knowledge, skills and abilities. As a result, we advance higher education.

The association focuses on the digital issues facing colleges and universities, so you’ll be ready to help your school achieve its goals. They have programming for people who work in IT, marketing, admissions, advancement and academics.

Check out recordings of MarCom Training Week sessions

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MarCom Training Week spring 2023 took place Feb. 27-March 2. Recordings of the sessions are available for viewing: