Written By: Noe Moreno Marketing Department GA: Khalid Kalbiyev, Awarded Distinguished Research Award Khalid Kalbiyev, a graduate assistant for the Marketing Department, was recently awarded a Distinguished Research Award by the Institute for Global Business Research, (IGBR), on April 20th, 2023. On Friday, April 21st, 2023, Khalid presented his research, … [Read more...] about Marketing Department GA: Khalid Kalbiyev – Distinguished Research Award!
From an objective standpoint, we are living in an unprecedented era of abundance. Yet so many of us are feeling unsatisfied. Why are we seemingly so insatiable? Do you feel that marketing has led to people feeling unsatisfied and not having enough in life? If so, what actions can marketers take to create a world where people feel that they have enough, and they are enough? Can … [Read more...] about How to re-imagine the marketing industry
Join us in congratulating associate professor of marketing Dr. Josh Coleman on his feature story in the 2023 issue of Mind's Eye magazine. Coleman’s research focuses on how businesses can use philanthropy efforts to tackle social challenges and engage customers. Congratulations Dr. Coleman! The full story is now available online. Excerpt: Social enterprises … [Read more...] about Dr. Josh Coleman featured in Mind’s Eye magazine
Dr. Wesley Friske has recently been published in high quality research publications, including his recent work in Journal of the Academy of Marketing Science (JAMS). Dr. Wesley Friske's recent research speaks on sustainability reports and greenwashing in marketing. According to Dr. Friske, "Sustainability reports are popular marketing communications tools, but given the … [Read more...] about Congratulating Marketing Department Associate Professor, Dr. Wesley Friske, on Recent Research Publications
Dr. Jackson Li, has made several research accomplishments in high quality academic journals. For example, he has recently been publishing in Production and Operations Management (ABDC [Australian Business Deans] Ranking: A*), Decision Sciences (ABDC Ranking: A*), and International Journal of Production Economics (ABDC Ranking: A) among others. Dr. Jackson Li's overall research … [Read more...] about Congratulating Marketing Department Assistant Professor, Dr. Jackson Li, on Recent Research Publications