The WordPress interface looks a lot like a standard word processing interface, and it offers many options. Having so many choices can be daunting, though, even for experienced bloggers.
This post provides instructions on using some of the handiest features, including:
- Bullet points
Digital readers want to scan for interesting content and consume it quickly. Breaking your content into chunks and using headings to categorize information will help readers consume your content.
Generally speaking, you should choose Heading 2 for your main content divisions. Any subdivisions can be grouped under Heading 3. Subdivisions of Heading 3 content can then be grouped under Heading 4.
Adding bullet points
Using bullet points makes your blog content easier to consume.
As a general best practice, consider using bullet points any time you find yourself separating items or ideas with a series of commas. Event details (such as date, time and location) present another great opportunity to use bullet points.
The bullet point icon is part of the WordPress toolbar and looks much like the icon for bullet points in MS Word.
Hyperlinks help your readers find additional information that’s related to the topic of your blog post. Use hyperlinks to help direct readers to another piece of information you would like them to consume.
The clickable text that points readers to a hyperlinked webpage is called anchor text. Using strong anchor text creates a better reading experience and also has search engine optimization benefits.
For example, if I were writing a blog post about one student’s great internship experience and wanted to point readers to other internships we offer, I might link to an internships page using the anchor text “internships.”
The hyperlink icon looks like a chain link. Highlight your desired anchor text, and then select the hyperlink icon.
You’ll then have the opportunity to paste the appropriate Web address in the “insert/edit link” field.
WordPress offers many other formatting options — some you’ll recognize immediately. Feel free to develop your own style; just try to be consistent so that readers can readily understand how to consume your information.