The purpose of writing a blog or using blogs to expound on issues is one that has increased over the past five years as individuals and organizations use the medium as a journalistic venture to advertise, publish, and explain issues relating to work, business ventures,
Fig 1: Writing your own Blog
and personal opinions.
In this blog I have sought to use the medium to explain what the department is doing and provide solutions and ideas on different topics and programs. As I write each week, I am challenged to insure that my discourse is clear, concise and provides solutions for persons within higher educational institutions. As such, my writing must be professional, provide direction on issues in research administration, and grant programs, and showcase the world of instructional design and online learning for adult learners and educators.
As is seen in the archives of this blog (see Fig. 1), I have sought to provide a wide range of discussion on the above topic subjects in the hope of challenging those of us in higher educational institutions to see our role as educators and also learners. In so doing, I have come away with the following observations that I hope will be a guideline to those who may be on the fence on managing their own blog.
Observations:
- Write on subjects your are comfortable with:
How many times have we seen persons talk or write about issues that they either have no experience or exposure to. Rather than trying to be what you are not, discuss issues that you have a passion for or which your work/job responsibilities forces you to research and be a source of information. By writing on things you know, your language becomes easier to understand and your ideas and thoughts becomes more fluent. By providing opportunities for your readers to give feedback and comments you will strengthen your writing through the discourse being generated. - Write with brevity:
You have a passion for a topic and your thoughts run into many pages of discourse. This may be acceptable if you are writing a document or white paper, but a blog forces you to be concise so that your readers understand immediately where you are going with the subject. If you have additional information, provide links for users to find other resources that bolster the topic so that your blog article does not come across as laborious and long winded. - Break up the article into sections:
How many times have we heard that writing for the web is different than writing for a book or a paper? Research on usability and reading on the web, shows that once persons come to a website, they begin to scan the material looking for things that will interest them, and if so, then they begin to read for clarity and understanding. By breaking your article into sections or subheadings, separated by white spaces, you make your writing more pleasing so that readers have a clear picture of your writing. - Know your audience:
If your topic is food and you use sport terminologies to explain your recipes, it shows that you do not understand you audience or care what your users are interested in seeing on your blog. Use language that is appropriate to the topic and you will gain many repeat readers. There is nothing worse than a great subject heading with terrible writing that turns off readers. Many blogs have applications that allow you for example to see the location where your users are coming from as well as other statistic that can help you to tailor your articles. Research these applications and make good use of them so that you can extend your blog’s reach and growth. - Read widely and do your research:
All writers suffer from writers block as they struggle to constantly find topics to share and write about. If your blog has articles each week, you will struggle to come up with topics. The best way to reduce those periods where your creative juices seem to stop flowing is to read widely on the areas your have deemed important for your blog. Whether your source is from books, papers, websites, or journals, read widely and as you read make notes. In these notes you will find sub topics that can be expanded into a full article. Instead of trying to fit everything into one topic, divided them into separate articles and you will more than enough to discuss. - Proofread and correct mistakes quickly:
Content is king in blogs, hence ensuring that all grammatical errors (punctuations, spelling, comas, etc.) are all corrected before you publish your article is a must, if you want to show professionalism in your writing and delivery. Ensuring that all your posts are free of these errors provides a good reading experience for your readers as well as for your professional career. Choose great topics are important but making it free of these types of errors is even better!
As I continue to share my thoughts on research administration in the higher educational arena and topics on instructional design and online learning, I trust you will be encouraged to make that move so that you too can share your ideas and expertise on topics that you have a real passion to write and discuss.
All the best for the future!








